Design Type

Research, Interaction, Print

Timeline

May 2017 - Sept 2018

My Role

Lead Designer

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The Nu Wardrobe is an online platform that facilitates people swapping & sharing their clothes with their peers. This is all to reduce the environmental impact of fast fashion.

I was brought onto the small startup team as lead designer to develop the business plan and launch the platform in London.

This involved understanding our USP, pitching our story to investors, developing our platform with our scrappy team and creating artifacts such as the website and promotional materials.

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Focus Groups

When analyzing new user segments, we led focus groups to discuss their motives and quickly determine our focus. This allowed us to understand, for instance, that women over 40-year-old were not ideal for early adoption.

Surveys

Having a large Brand Ambassadors community facilitated survey sharing, aiding in understanding user groups. We segmented our users into under 18, 18-25, and 25+. The surveys focused on fast fashion impact, shopping habits, and clothes-sharing behaviours and allowed us to gather information quickly and from a large sample size.

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Interviews

To obtain a comprehensive understanding of our customers, we carried out in-person interviews with the aim of comprehending individuals' clothing shopping motivations and the emotional significance attached to certain garments. Additionally, we had participants provide insight into the contents of their wardrobe to gauge the proportion of clothing items that are actively worn.

Desk Research

There aren't many services that allow for straight swapping and sharing, although this has been identified as the most effective way to reduce the environmental impact of fast fashion.

There are many successful clothes renting and selling platforms, so we spent a lot time understanding their business models and how their approach worked.

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